Prolific 10 takes pride in providing a top-notch PPC Audit Service. In this detailed guide, we explore the importance of having a fresh pair of expert eyes on your campaigns, explain why regular audits are crucial for your business, and share the methodical approach we follow within our agency.
What is a PPC Audit?
A PPC audit involves reviewing and analysing your PPC campaigns to evaluate their performance and make suggested changes for improvement. It assesses both short- and long-term outcomes of your paid advertising strategy, examining factors like performance, costs, and returns across ad campaigns, ad groups, and individual ads. Conducting routine PPC account audits is essential for optimising the effectiveness of your PPC strategy and achieving maximum performance.
8 Reasons Why Your Business Needs a PPC Account Audit
Identify Areas of Wasted Ad Spend: Audits uncover inefficiencies and areas of wasted ad spend, redirecting resources towards more profitable keywords.
Highlight Scope for Improved Targeting: Audits can uncover which geo-locations, devices and audience demographics are proving more successful. By refining targeting and even bids around this data, you can ensure your ads reach the most relevant audience segments, fostering greater engagement and conversions.
Identify New Keyword Opportunities: Audits help unearth untapped keyword opportunities, broadening your reach and bolstering your competitive edge.
Achieve a Better Position Against the Competition: The rigorous analysis can help position your PPC campaigns to outshine competitors, capture market share and drive growth.
Adherence to Best Practices: Audits ensure compliance with PPC best practices, including ad policies, targeting options, and ad extensions. If you’re experiencing ad violations for example, it’s likely your ads won’t be displaying for that all important traffic.
Identify Technical Issues: Audits pinpoint technical issues such as tracking errors, page load times, and mobile responsiveness, all of which can severely hinder campaign performance.
Adapt to Algorithm Changes: Regular audits help in adapting to algorithm updates and platform changes to maintain campaign effectiveness.
Data-Driven Decisions: Analysing campaign data and metrics allows for informed decision-making to optimise campaigns for better results.
What You Can Expect from a PPC Audit - The Prolific 10 Way
At Prolific 10, our PPC audits are precise, thorough and highly detailed.
Understand Your Key Objectives/Challenges: Before embarking on the audit journey, we take the time to understand your business objectives and challenges by way of a discovery call. This initial step is crucial as it allows us to approach the audit process with your needs and current challenges in mind. Through in-depth discussion and consultation, we gain insights into your target audience, unique selling propositions, and competition, laying the groundwork for a comprehensive audit.
Identify Areas of Improvement: After the initial consultations, we scrutinise every aspect of your PPC campaigns to identify areas for improvement. We leverage advanced analytics tools and industry best practices to uncover inefficiencies and opportunities.
Testing is Mandatory: At Prolific 10, we believe tracking and measurement is paramount when running PPC campaigns. If you can’t see what’s working vs what’s not working, it’s impossible to evaluate and improve performance effectively. Firstly, we’ll check if conversion tracking is in place, and if so carry out robust testing to make sure all conversion tags are firing as they should be.
Map Out Keyword Gaps: Keyword research lies at the heart of effective PPC campaigns, and at Prolific 10, we spare no effort in this area. Whether it's long-tail keywords, geo-targeted terms, emerging trends, or keywords your competitors are capitalising where you’re not, we ensure that you are armed with the most relevant and high-performing keywords to maximise visibility and engagement.
An In-Depth Assessment of What is Working Well: While it's essential to identify areas for improvement, we believe it's equally important to commend effective strategies. We ensure that your PPC campaigns also build upon existing strengths.In conclusion, PPC audits are necessary health check-ups for your advertising campaigns, ensuring they operate at peak efficiency and deliver optimal results for your budget. If you are seeking quality PPC services, look no further than Prolific 10. Schedule a discovery call with us today and let us conduct a PPC account audit for your business.