If you’re still using spreadsheets to house your customer data and looking for an easy-to-use customer relationship management (CRM) tool for your business, HubSpot really does have it all.
The HubSpot CRM allows you to manage your marketing activity, build a sales pipeline and store contact data, making it the king of inbound marketing software platforms.
It doesn’t stop there though. HubSpot also possesses a vast ecosystem of app integrations, so we’re going to talk you through how to get more from your CRM and power up!
What is a HubSpot integration?
Let’s face it, HubSpot’s CRM, as an out-of-the-box solution, is helping to revolutionise businesses across the globe, and you can customise it to satisfy your exact needs.
This is where HubSpot integrations come in – a collection of apps designed to pull in specialised features and functionality, boosting productivity and results for marketing, sales and customer service teams alike.
What’s in it for you?
Integration is known to dramatically increase productivity, reduce wasted time through automated processes and help you to scale your business for future growth – HubSpot integrations are no exception.Here are just a few reasons to use them:
- All shared data insights can be stored, viewed and reported on in one central hub
- Access to additional HubSpot features that help automate marketing and sales activity (this is where they can really add significant value!)
- Minimises friction for internal team members, when jumping between different software programmes and tabs
10 of the Best HubSpot Integrations
With so many integrations available in HubSpot (192 free partner apps alone!), it can be overwhelming to know where to start when customising your CRM. So, let’s have a look at some of the best HubSpot integrations…Pandadoc
A great proposal writing tool, PandaDoc integrates with HubSpot to auto-populate forms with customer and prospect data directly from the CRM, allowing you to close deals fast.
The go-to tool for video creation, hosting and personalisation, Vidyard allows you to add videos to your emails, website and social media. This will enhance how you connect with potential customers and improve your organisation’s sales and marketing strategies.
A leading player in heatmap technology, Hotjar lets marketers see how website users behave on their site, where they’ve clicked on the page and even how far they’ve scrolled down a page to drive further site optimisations.
If you’re looking to find out what’s motivating your visitors, then Hotjar is for you.
As PPC specialists we couldn’t leave this little beauty out.
The Google Ads integration provides some fantastic perks, including being able to create ads in HubSpot itself, so you don’t even need to leave the platform. You’re also able to associate ad campaigns with HubSpot campaigns, which is invaluable when it comes to tracking the direct impact of paid media for a particular campaign.
Website conversions, such as form submissions and downloads, are often only half the picture when analysing prospect engagement - and phone call tracking is regularly the missing link when it comes to tracking ROI.
This is where CallRail is able to bridge the gap, so you know which of your marketing efforts are making the phone ring.
Whilst Pandadoc helps you build and populate your proposals and contracts, HelloSign gets them signed – up to 80% faster than traditional paper-based contracts in fact.
HubSpot’s reporting dashboards are great, but if you’re looking for something a little more bespoke and beautifully designed, then look no further than Databox.
This nifty app allows you to pull the metrics you need from a multitude of platforms (also integrated with your CRM), visualise KPIs and see how your business is performing without needing coding or design skills.
Whether you’re a sole trader, SME or Fortune 100 company, the chances are you’re using a dedicated project management tool like Asana to help you and your team plan and manage projects.
When integrated with HubSpot, Asana tasks can be created automatically using HubSpot workflows, streamlining activity. This in itself is a game-changer, as it enables you to hand off work between colleagues and set up onboarding tasks for a delivery team once a customer has been closed.
Google Search Console
Search Console is one of Google’s free platforms that reports and measures on your site’s search traffic, and importantly, which queries are bringing users back to the site.
As this is already a fundamental SEO tool used by marketers, being able to pull data from a Google Search Console account into HubSpot’s SEO tool is invaluable for refining your SEO strategy.
As we’ve covered numerous times when discussing the benefits of a remarketing campaign, it’s rare for a website visitor to convert on their first visit – as much as 98% of your traffic in fact.
Leadfeeder helps to bridge this gap by identifying the different companies visiting your website, how they found you, and what they are most interested in – enough to get any sales team excited!
What’s more, the integration allows you to record this activity against existing companies already in your HubSpot CRM, as well as creating new company records automatically. Wowser!
So, there you have it. Our 10 best HubSpot integrations to help you automate tasks and generate more leads and sales. Now it is over to you to explore them via HubSpot’s app marketplace.
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